Williams Racing welcomes premium fitness brand Built For Athletes as Official Luggage Supplier, equipping the team with high-performance bags and luggage for the 24-race Formula 1 season ahead.
As part of Williams’ commitment to bring fans closer to the team than ever before, the limited-edition co-branded collection will also be available to buy – meaning supporters can get their hands on the same travel gear used by our engineers and pit crew as F1 criss-crosses the globe.
Uniting two performance-driven British brands, the five-piece collection comprises the signature Built For Athletes 35L backpack in iconic Williams Racing navy, a crossbody bag, a 20L roll up, and a 60L and 90L suitcase, all adorned with a logo patch. Special edition patches to mark key races and celebrate Williams’ rich heritage as one of the three most successful teams in F1 history will be used by the team throughout 2025 and will be available for fans to collect.
The collaboration builds on a raft of new licensees announced over the past year as Williams continues to strengthen on and off track in pursuit of future championship success. Built For Athletes follows Pedal Mafia, Abercrombie & Fitch, SunGod, Coachbuilt Whisky, HalfScale Cars and LEGO in joining forces with the team.
James Vowles, Team Principal, Williams Racing:
“We are pleased to welcome Built For Athletes to Williams Racing as our Official Luggage Supplier as we prepare to go racing in 2025. With the demands of a 24-race schedule in 21 different countries, high-quality luggage is an essential component for Formula 1 teams and Built For Athletes bring proven performance and a commitment to excellence and innovation that matches our own.”
Nick Costello, Founder of Built For Athletes:
“We are excited to be expanding our partnerships further in the sport of F1 and supporting the Williams Racing Formula 1 Team through the relentless schedule of the 2025 race season. The range is perfectly curated to provide premium yet practical bags and luggage for all nature of trips, and there’s plenty more to come throughout the year.”
