Leeds-based golf mental performance coaching company, Underpin Sports has cemented its recent expansion in Scotland by agreeing a unique partnership deal with the Tartan Pro Tour – founded by 1999 Open Champion Paul Lawrie.
The two-year deal enables the company to expand its player portfolio and business network north of the border, whilst enabling an increasing number of elite amateur and professional golfers competing on the tour to access mental performance coaching.
Underpin Sports first launched in Scotland late last year after appointing Edinburgh-based Scott Dickson, a well-known figure from the golf, drinks and whisky industry, to head it up.
The business partnership is also in response to the increasing pressures and expectations on players competing on the Tartan Pro Tour, which showcases up-and-coming talent across Scotland and the wider golfing world - providing playing opportunities for the next generation of professional golfers. It also offers a stepping-stone for aspiring tournament professionals to reach the highest levels of competition by challenging players to overcome of the country’s best courses.
Already partnered with the Clutch Pro Tour, a feeder to both the Challenge and DP World Tours, the partnership enables Underpin Sports to now support players in Scotland as well as England, Ireland and Wales.
The company’s team of mental performance coaches, led by Greg Robertson, will work with players beneath the surface, challenging them to learn and understand how to get the best out of themselves and their game.
Several rising stars, competing on this year’s Tartan Pro Tour, are already benefitting from Underpin Sports’ mental performance coaching with improved results, including two-time 2020 Pro Tour Scottish Showdown winner, Stuart McLaren from Edinburgh.
Paul Lawrie, founder of the Tartan Pro Tour, said:
“We’re delighted to be working with Underpin, as mental performance coaching support is key to the development of the majority of Scottish players on the tour and vital to helping them reach their full potential."
“Competing in any sport at the top level not only requires skill, but it also relies on strong mental focus to perform consistently against the best players in the world. The partnership is integral to the future of the tour in helping players cope with very high-pressure situations, particularly those in the early stages of their career.”
Stewart Clough, managing director for Underpin Sports, said:
“Having recently launched in Scotland, partnering with the Tartan Pro Tour is integral to the next stage of our business growth and player development. The team have been amazing to work with and are so passionate about their mission to providing a stepping stone for aspiring tournament professionals to reach the highest levels of competition."
“As we continue to develop Underpin to be the leading mental performance partner for elite amateur and professional golfers, establishing our business in the ‘home of golf’ is an exciting next step for us. We look forward to supporting as many of the players from the tour as possible and watching them develop the mental side of the game to support the talent they already possess.”