top of page

New Head Of Partnerships At Reward Funding



Reward Funding has further strengthened its UK growth plans by appointing Adrian Stalley as its first head of partnerships.


In the newly created role, Adrian will drive forward the alternative lender’s sales and marketing strategy at a national level, by working closely with the regional directors and business development teams across its six UK offices.


Adrian will also be focused on expanding Reward’s extensive network of introducers and commercial finance brokers, to ensure its overall sales strategy is closely aligned with its wider business growth aims.


Adrian’s career spans over 30 years working in senior director and management roles in sectors ranging from telecoms and utilities to insurance and property. In the last six years he has focused on growing strategic partnerships and driving national business development opportunities in the commercial finance space.


Adrian Stalley, head of partnerships for Reward Funding, commented:

“With Reward having recently unveiled its new brand identity and strategic direction, it feels like the perfect time to be part of its continued growth success across the UK. I feel we’re really at the forefront of the lending market and filling the void left by traditional funders, by helping ambitious entrepreneurs and businesses thrive across so many sectors."

“I’m looking forward to collaborating with the teams across our six offices, exploring new business development opportunities and channels, and as an ambassador of the business to further help expand our national network of introducers.”


Adrian will be working alongside Sharon Ellis, Reward’s strategy and programme director, who added:

“The appointment of Adrian and the wealth of sector experience and strategic insight he brings to the business, really illustrates the scale of our growth ambitions across the UK moving forwards. I know our regional directors and business development teams are really excited and energised by his arrival and are looking forward to working with him to further bolster our market presence.”

Most Read

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

Prisoners Could Get ‘AI Cellmate’ To Help Them Learn

Prisoners Could Get ‘AI Cellmate’ To Help Them Learn

Prisoners could be encouraged to embrace learning and move on from crime thanks to a new AI innovation designed to transform education...

Brothers Bring Expert Support To Uxbridge Property Owners

Brothers Bring Expert Support To Uxbridge Property Owners

Aspray, a leading loss assessing and property claims management company, is proud to announce that brothers Ravi and Kapil Kumar have...

Categories


Ice cream, the frozen confection that has delighted taste buds for centuries, is a beloved treat enjoyed by people of all ages around the world. Whether it's a sunny summer afternoon or a cosy winter night, the allure of creamy, cold ice cream knows no bounds. So what is it about ice cream that makes it so alluring? Here we take a look at the fascinating history, production process, flavours, and cultural significance of ice cream.


A Brief History Of Ice Cream

Ice cream's origins are a subject of debate, but it is widely believed to have ancient roots. Historians trace the earliest form of ice cream back to China, around 200BC, where a mixture of milk and rice was packed in snow to create a frozen dessert. Fast forward to the 7th century, and Middle Eastern cultures were already enjoying a creamy concoction of sugar and fruit juices known as "sherbet." It wasn't until the 16th century that ice cream made its way to Europe, courtesy of Marco Polo, who returned from his travels with recipes for exotic frozen desserts.


Ice cream truly gained popularity in the 18th century when it reached America, and it quickly became a favourite treat among the nation's founders. In 1776, President Thomas Jefferson is said to have served ice cream at a state dinner, and he even recorded his own ice cream recipes. As technology advanced, so did the production of ice cream, with the first hand-cranked ice cream maker patented in 1848 by Nancy Johnson, paving the way for modern manufacturing.


The Art of Making Ice Cream

Making ice cream involves a precise blend of science and artistry. The primary ingredients are milk, cream, sugar, and eggs. The process begins by heating this mixture to create a custard base. The custard is then cooled and churned in an ice cream maker. Churning incorporates air into the mixture, creating the smooth and creamy texture that ice cream is known for. The mixture is slowly frozen during this process, ensuring the formation of tiny ice crystals, further contributing to the smoothness.


Modern ice cream production often involves specialised machines that continuously churn and freeze the mixture, resulting in consistent quality. Once the desired consistency is achieved, a variety of flavourings and mix-ins can be added, ranging from classic vanilla and chocolate to exotic options like lavender or matcha.


Flavours Galore

One of the most captivating aspects of ice cream is its incredible diversity of flavours. Traditional favourites like chocolate, vanilla, and strawberry remain popular, but the creativity of ice cream artisans knows no bounds. Some ice cream shops and manufacturers offer seasonal and limited-edition flavours, enticing adventurous palates with unusual combinations like balsamic vinegar and strawberry or lavender and honey.


Moreover, dietary restrictions and preferences have led to the development of dairy-free and vegan ice cream options made from almond, coconut, or soy milk. These alternatives offer a creamy texture and a wide range of flavours, catering to those with lactose intolerance or vegan lifestyles.


Cultural Significance

Ice cream holds a special place in the hearts of people across the globe, and it often plays a significant role in cultural celebrations and traditions. In the United States, for example, the classic ice cream truck brings joy to children and adults alike during hot summer days. Ice cream is also a staple at birthday parties and summer picnics.


In Italy, gelato, a type of ice cream with a lower fat content and denser texture, is a cultural icon. Gelato shops line the streets of Italian cities, offering locals and tourists a taste of this beloved treat in a multitude of flavours.


Ice cream, with its rich history, intricate production process, vast array of flavours, and cultural significance, is more than just a dessert—it's a universal source of joy and comfort.


Whether enjoyed in a cone on a sunny day, savored in a bowl by the fireplace, or indulged in as a sweet treat during celebrations, ice cream has an enduring appeal that transcends generations and borders. So, the next time you scoop up a serving of this frozen delight, take a moment to savour not only its taste but also the remarkable story behind every scoop.

Most Read

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

Prisoners Could Get ‘AI Cellmate’ To Help Them Learn

Prisoners Could Get ‘AI Cellmate’ To Help Them Learn

Prisoners could be encouraged to embrace learning and move on from crime thanks to a new AI innovation designed to transform education...

Brothers Bring Expert Support To Uxbridge Property Owners

Brothers Bring Expert Support To Uxbridge Property Owners

Aspray, a leading loss assessing and property claims management company, is proud to announce that brothers Ravi and Kapil Kumar have...

Categories

Buoyant Year Ahead For Birmingham Office Market

Buoyant Year Ahead For Birmingham Office Market

The Birmingham office market is poised for sustained growth in 2025, driven by a focus on office quality, lease flexibility and...

Global Ecommerce Market Poised To Hit $11 Trillion In 2028

Global Ecommerce Market Poised To Hit $11 Trillion In 2028

The global ecommerce market is on a trajectory of rapid expansion, set to reach $11 trillion in 2028, driven by technological...

The RFU And LG Electronics UK Announce New Partnership For Women's Rugby

The RFU And LG Electronics UK Announce New Partnership For Women's Rugby

The RFU is pleased to announce a new multi-year deal with leading global electronics innovator, LG Electronics, which will deliver...

Recent Posts

bottom of page