The RFU is pleased to announce a new multi-year deal with leading global electronics innovator, LG Electronics, which will deliver world-class fan experiences and grassroots growth in 2025 and beyond.
LG Electronics is now the Official TV Partner to the Red Roses as well as Official Screens Partner of Allianz Stadium – the home of English rugby.
Despite increases in women’s sport content over the past few years, coverage for women’s sport remains at only 8% across key UK channels [1]. 2024 was the most watched year for women’s sport in the UK with significant momentum for women’s rugby.
With 2025 set to be a momentous year for women’s sport, LG will use its “Let’s Go” sponsorship platform in collaboration with the RFU on various soon to be announced campaigns to amplify the growth of the sport. Together with the Red Roses, LG hopes to inspire and enable more women and girls to watch and engage in women’s sport.
2025 is set to be a huge year for women’s sport in the UK with the Women’s Rugby World Cup coming to England in August and September featuring all the home nations, plus the UEFA European Women's Championship taking place in Switzerland in July with both England and Wales set to take part.
LG will also support the RFU’s grassroots development plan as well as supply key improvements to Allianz Stadium – in a year in which it will host the blockbuster final round of the Guinness Women’s Six Nations clash with France and the 2025 Women’s Rugby World Cup Final.
LG UK is a long-term sponsor of The FA, having worked with the national football body since 2019 on campaigns including various major international tournaments, and now adds the new RFU deal to its existing roster of sporting partners.
LG’s partnership with the RFU will not only invite more viewers into the sport but also encourage a new generation of players with grants that support English community rugby clubs. What’s more, LG will provide cut-rate technology solutions and products to provide grassroots players a great experience and give clubs the opportunity to reduce their environmental impact too.
LG has also become the Official Screens Partner of Allianz Stadium and will support discussions as the RFU start their multi-million pound masterplan to improve the iconic stadium. New and improved LED big screens and TVs around the stadium and hotel at Allianz Stadium will be upgraded in 2025, to deliver a new level of fan experience in the ground.
Speaking on the announcement, Daniel Michelson, head of marketing at LG UK, said: “2025 will be another monumental year for women’s sport around the world. In recent years we have seen the women’s game take periodic steps forward in popularity, reach and fan engagement around key tournaments and this year should be no different. The “Let’s Go” platform, represents the desire to create change, using innovation, design and creativity to captivate fans and elevate outcomes."
“At LG we’ve been lucky to be part of these incredible moments for women’s sport via our work with The FA and now we are proud to work with the RFU to continue our support. This multi-year deal, will help to improve fan experience and reduce the stadium’s carbon footprint moving forward. Myself, the team, and the whole global business is excited to get to work on this new partnership.”
Claudio Borges, Executive Director Commercial & Marketing, comments: “We are delighted to announce LG as England Rugby’s Official TV Partner to Red Roses, as well as Official Screens Partner of Allianz Stadium."
“LG’s support in amplifying the work of the Red Roses and the amazing personalities in the team as they build into an important year will be of huge value, as will enhancements to our multiple screens around the stadium that are so critical to the matchday experience of our fans.”
