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New research into career change interests has identified the most popular sectors that British workers would like to switch to in 2025.
The study, conducted by IT training provider tecnovy Academy, analysed Google search data from the past year for terms such as 'training near me' and 'courses,' covering nearly 700 careers.
The average monthly search volume relating to each career was calculated to produce the ranking. Each role was also grouped by industry to rank the most popular sectors workers are moving into in 2025.
The most popular sector for British workers to seek training in is sport and fitness, with 29,918 people searching for courses to become a ‘personal trainer’ or ‘fitness coach’ every month.
Nursing and auxiliary work came second, with 29,508 searches every month for training courses. Phlebotomist training is the fifth-most searched for role every month in the UK.
Administration and management rank third, with 28,226 searches each month. Project management is a sought-after career, ranking as the second-most desirable job role in Britain.
In fourth is construction crafts, with 27,743 monthly searches. Plumbing was the most desirable field in this industry, ranking tenth in the UK’s most desirable careers.
Work with animals takes fifth place, as dog grooming has been named the most sought-after job in 2025. Each month, 25,223 Brits search for roles in this industry, with 19,272 of these searches being made for dog grooming training.
Psychology and counselling is sixth, with counselling ranking as the seventh-most popular job. Brits search for psychology-related training 21,160 times each month.
In seventh place is electrical engineering, with 19,977 searches each month. Electrician training is the third-most sought after on this list.
Teaching lands in eighth, racking up 17,398 searches every month. This also lands teaching as the fourth most sought-after job role in the UK.
Advertising, marketing and PR is ninth, and digital marketing is the sixth most desirable career in the UK. The industry inspires 15,969 searches each month.
Rounding out the top ten is mechanical and manufacturing engineering, of which welding is the most popular job role. The industry prompts 14,248 monthly searches for training courses from Brits.
The ten most sought-after sectors to move into in 2025:
Rank | Sector | Average Monthly Searches |
1 | Sport and fitness | 29,918 |
2 | Nursing and auxiliary work | 29,508 |
3 | Administration and management | 28,226 |
4 | Construction crafts | 27,743 |
5 | Work with animals | 25,223 |
6 | Psychology and counselling | 21,160 |
7 | Electrical engineering | 19,977 |
8 | Teaching | 17,398 |
9 | Advertising, marketing and PR | 15,969 |
10 | Mechanical and manufacturing engineering | 14,248 |
The study also identified the most popular individual job roles that Brits are seeking training for in 2025, ranking dog grooming on top.
The ten most sought-after career changes in 2025:
Rank | Career | Average Monthly Searches |
1 | Dog groomer | 19,272 |
2 | Project manager | 19,218 |
3 | Electrician | 18,858 |
4 | Teacher | 17,398 |
5 | Phlebotomist | 15,053 |
6 | Digital marketer | 13,126 |
7 | Counsellor | 12,671 |
8 | Personal trainer | 12,323 |
9 | Classroom assistant | 11,878 |
10 | Plumber | 11,651 |
Ertul Topuzoglu, CEO of tecnovy Academy, commented on the findings: “A lot of the careers in this ranking involve practical, physical skills, which cannot be reasonably accomplished by artificial intelligence, which is a concern for many regarding the longevity of their career path."
“All of these roles and industries require qualifications and skill sets which must be taught, and it is positive to see such a high number of Brits are searching for the right training for their sought-after career each month.”
“Dog grooming is a fascinating result for the most desirable career change in the UK. Despite being one of the lower-paid jobs on the list, the ranking suggests that workers are willing to learn new skills to pursue a career they will find emotionally rewarding.”