top of page

Client Becomes Partner In New Business Venture



A PR and her client have launched a business collaboration after just one year of working together – bringing a combined 50 years of experience in a new marketing agency in south Warwickshire.


Amanda Chalmers of Chalmers News PR, in Warwick, has joined professional forces with Bianca Rodrigues-Perry, from Leamington, to launch Bia’s Marketing Production & PR this week.


Brazilian-born Bianca – also known as the face of YouTube’s Bia’s Kitchen Show – is reprising her career after enjoying huge success as the co-owner of a marketing agency in her native Rio de Janeiro before moving to the UK with her new husband 15 years ago.


After enjoying success for her own brand through Amanda’s established PR agency, Bianca quickly recognised the potential for collaboration and the women, who hail from countries 5,500 miles apart, have now come together to combine their respective expertise to benefit businesses in Warwickshire and beyond.


Bia Rodrigues-Perry has over 20 years of experience in marketing and production, working with a portfolio of international brands including McDonalds, Gillette and M&Ms. She possesses the magic touch when it comes to elevating businesses or products to new heights, through a variety of tried and tested techniques, from essential marketing advice and support through to curating showcase events and productions which not only highlight - but celebrate - the brands.


Last year, just a few months into launching her show, she was crowned Outstanding Entrepreneur of the Year at the Ladies First Network Business and Inspirational Awards.


Amanda Chalmers is a trained journalist with over three decades of experience who now boasts a portfolio of successful PR campaigns through her multi-award-winning agency. Her news desk experience and bulging contacts book combine with her boundless enthusiasm, integrity and tenacity to bring the best results for her clients every time. Working with PRs in her capacity as a former newspaper editor in south Warwickshire, Amanda understands exactly what it takes to make a story stand out to both the journalist and potential audience.


Both women have also been nominated for the Ladies First Professional Development Business Awards, Bianca for Businesswoman of the Year and Influencer of the Year and Amanda for Professional Services Excellence.


Bia’s Marketing Production & PR offers the full range of marketing and PR services including marketing strategies, branding, website design, social media ads, events planning, content creation and social media management. It also offers access to appearance and sponsorship opportunities on sister company Bia’s Kitchen Show, which now boasts more than 60k followers and 6.5k YouTube subscribers.


Bianca said: "When I decided to open my marketing and production agency, Amanda was the first person who came to mind for collaboration. Her exceptional PR skills, which elevated my cooking show over the past year, were invaluable.

“We share a unique dynamic—similar yet complementary in our differences—that enhances our teamwork. Marketing without PR can feel hollow, and I'm thrilled Amanda accepted being part of this project as my collaborator."

Amanda launched Chalmers News PR in November 2018 after leaving the Stratford-upon-Avon Herald editor’s seat, going on to win two national awards for her work in the PR industry.


Of the collaboration, she said:

“It was immediately apparent upon meeting Bianca for the first time in January last year how driven and ambitious she was – and how hard as a PR, I would have to work to keep pace with her dreams for her Bia’s Kitchen Show brand! But what was also clear was how closely our values and passions are aligned and we have worked together really effectively as PR and client to achieve great results."

“Now, with Bianca at a time in her life when she is ready to rebuild her professional reputation in the UK, we realised the potential for what could be achieved if we combined our respective skills and experience as a joint venture. We also both share a passion for supporting the independent food and drink industry, with most of my clients sitting in that sector."


“As a sole trader for the past six years, this presents an exciting opportunity for collaboration with a likeminded professional – who started off as a client and has now become a business associate. I am learning so much from Bianca and can’t help but be inspired every day by her energy and drive. We both have a huge appetite for success and I can’t wait to see what the future brings for Bia’s Marketing, Production & PR.”



Most Read

British Superbike Rider Gears Up For Charity

British Superbike Rider Gears Up For Charity

Edmund Best, a British National Superstock rider for team SymCirrus Motorsport, has declared his support for The Bridge Homelessness to...

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

O'Donovan Waste Win Decarbonisation Award At The Institute Of Couriers Awards

O'Donovan Waste Win Decarbonisation Award At The Institute Of Couriers Awards

The recent National Courier Awards took place recently in London and the annual event continues to be a fantastic occasion celebrating...

Categories

In an age of constant motion and unrelenting demands, yoga has emerged as a timeless sanctuary—a practice that offers peace, balance, and self-discovery. More than just a physical exercise, yoga is a holistic discipline that unites mind, body, and spirit. Its popularity spans continents, transcending cultural and generational divides, as people everywhere embrace its transformative power.


From bustling urban studios to serene mountain retreats, yoga has become a universal language of wellness and connection.


What is it about yoga that inspires such devotion? The answer lies in its unique ability to meet people where they are, offering benefits that extend far beyond the mat.


A Practice for Every Body

One of yoga’s greatest strengths is its inclusivity. Unlike many fitness regimes, yoga is accessible to people of all ages, body types, and fitness levels. Whether practicing gentle Hatha yoga, vigorous Vinyasa flows, or restorative Yin sequences, individuals can tailor yoga to their needs and abilities.


Yoga's adaptability also allows it to evolve with practitioners over time. For some, it begins as a way to improve flexibility or alleviate chronic pain. For others, it becomes a path to mental clarity and emotional resilience. As bodies and circumstances change, yoga remains a constant, offering tools to navigate life’s challenges with grace and strength.


The Physical Benefits of Yoga

At its core, yoga is a physical practice that strengthens and revitalizes the body. Regular practice improves flexibility, balance, and posture while building core strength and endurance. It also promotes better breathing through pranayama techniques, which enhance lung capacity and oxygen flow.


Scientific studies have demonstrated yoga’s ability to reduce inflammation, lower blood pressure, and improve heart health. Athletes turn to yoga to prevent injuries and enhance performance, while those recovering from illness or surgery use it to regain mobility and confidence.


Yet, the beauty of yoga lies in its emphasis on mindful movement. Unlike high-intensity workouts that prioritize results over experience, yoga encourages practitioners to tune into their bodies, fostering awareness and self-compassion.


A Sanctuary for the Mind

While yoga’s physical benefits are undeniable, its impact on mental health is perhaps even more profound. In a world dominated by screens, deadlines, and distractions, yoga offers a rare opportunity to pause, breathe, and be present.


Meditation and mindfulness, integral components of yoga, help calm the mind and reduce stress. By focusing on the rhythm of the breath or the flow of movement, practitioners cultivate a sense of inner stillness that counteracts anxiety and overwhelm.


Studies have shown that yoga can alleviate symptoms of depression, improve sleep quality, and enhance overall well-being. Practices like Yoga Nidra, often called "yogic sleep," guide individuals into deep relaxation, providing a restorative experience for both mind and body.


For many, yoga becomes a safe space to process emotions and reconnect with themselves. It fosters a sense of acceptance, teaching practitioners to let go of judgment and embrace imperfection—both on and off the mat.


A Spiritual Path

Beyond its physical and mental dimensions, yoga is deeply rooted in spirituality. Originating in ancient India, yoga is more than a practice; it is a philosophy, a way of life that seeks to unite the individual with the universal.


While modern yoga often focuses on asanas (postures), traditional yoga encompasses eight limbs, including ethical principles, meditation, and self-discipline.


Together, these elements guide practitioners toward self-awareness, inner peace, and a deeper connection to the world around them.


For some, yoga is a spiritual journey, a means of exploring their relationship with the divine or the cosmos. For others, it is a way to cultivate gratitude, compassion, and purpose. Regardless of one’s beliefs, yoga offers a sense of grounding and transcendence, reminding practitioners of their place in the larger tapestry of life.


The Community of Yoga

Part of yoga’s enduring appeal lies in the sense of community it fosters. Studios and classes become gathering places where people of diverse backgrounds come together with a shared intention of growth and healing. Online platforms have expanded this community, making yoga accessible to those who may not have a studio nearby.


Yoga retreats and workshops take this sense of connection further, offering immersive experiences where practitioners can deepen their practice and form lasting bonds. In these spaces, yoga becomes more than an individual pursuit; it becomes a collective celebration of wellness and transformation.


A Lifelong Love Affair

The love of yoga is a deeply personal experience, yet it resonates universally. It is a practice that grows with you, evolving as your needs and aspirations change. It is a source of strength in difficult times, a celebration of vitality in moments of joy, and a reminder of the beauty in simply being.


For those who embrace it, yoga becomes more than an activity—it becomes a way of life. It teaches balance in a world of extremes, patience in a culture of haste, and presence in a society consumed by the future. Above all, yoga reminds us to breathe, to feel, and to love—both ourselves and the world around us.


"Yoga is a light, which once lit, will never dim. The better your practice, the brighter your flame."

B.K.S. Iyengar (one of yoga’s great pioneers)

Most Read

British Superbike Rider Gears Up For Charity

British Superbike Rider Gears Up For Charity

Edmund Best, a British National Superstock rider for team SymCirrus Motorsport, has declared his support for The Bridge Homelessness to...

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

O'Donovan Waste Win Decarbonisation Award At The Institute Of Couriers Awards

O'Donovan Waste Win Decarbonisation Award At The Institute Of Couriers Awards

The recent National Courier Awards took place recently in London and the annual event continues to be a fantastic occasion celebrating...

Categories

The Warning Signs Of Business Distress

The Warning Signs Of Business Distress

Carl Faulds , Head of Insolvency Operations at Leonard Curtis outlines seven key things to consider when it comes to the warning signs of...

New Research Proves Woodland Wildlife Does Wonders For Wellbeing

New Research Proves Woodland Wildlife Does Wonders For Wellbeing

The sights, sounds and smells of life in a British woodland have been proven to fill us with joy and boost our wellbeing, ground breaking...

Rishi Patel Extends Leicestershire Deal

Rishi Patel Extends Leicestershire Deal

Leicestershire CCC is excited to announce batter Rishi Patel has penned a new two-year deal at Uptonsteel County Ground. The...

Recent Posts

bottom of page