Mitre announces a new three-year partnership with The Football Association (FA), alongside a set of new football designs inspired by football fan culture.
The deal will see Mitre continue in its role of official ball supplier across FA competitions including the Emirates FA Cup, the Women’s FA Cup, the Isuzu FA Vase, the Isuzu FA Trophy and the Golden Ball Awards until the end of the 2026/7 season.
To celebrate the partnership, Mitre has unveiled a new set of football designs that pay homage to fans of the legendary Mitre Ultimax. The brand has updated the iconic ball with modern, geometric patterns inspired by football fan matchday scarves and flags.
The bold red on the men’s ball has been carefully matched to The FA’s colour pallet with blues taken from Mitre. The women’s ball features the Women’s FA Cup brand colours of deep purple, The FA’s blue and mint green and the silver of the trophies.
Mitre’s Ultimax Pro football has been built upon decades of knowledge. It uses a unique four-panel thermally bonded construction to increase that sweet spot for a cleaner strike while the Hyperflow debossed grooves improve in-flight dynamics and reduce drag for pinpoint passing.
The FA’s head of commercial partnerships, Stephen Hutchison, said:
“We really value our relationship with Mitre, so we’re very happy to extend our partnership. Mitre shares the desire for our competitions to maintain the highest standards and their track record as football suppliers, to both the game in England historically and us throughout this period, has been outstanding.”
Simon Rowe, vice president of global sports marketing, Pentland Brands, added:
“We’re extremely proud of our partnership with The FA. At our core, we are a brand dedicated to our fans and we firmly believe the beautiful game should always start with a beautiful ball. With these new designs, players and fans can expect the same game-changing ball technology coupled with a levelled-up retro design that encapsulates Mitre’s iconic past through the current football scene.”