Leicestershire CCC has relaunched its flagship partnership with The Lionheart Educational Trust, opening the Club’s doors to more than 12,000 school students across the county.
First established in 2022, the unique partnership will provide an unparalleled insight into the world of professional cricket for the Trust’s family of 14 schools, demonstrating how the sports industry covers far more than being an athlete.
Each student will be rewarded with the opportunity to redeem a FREE bespoke Club Membership, granting access to all seven home County Championship fixtures, Family Funday during the One Day Cup clash with Glamorgan, and a dedicated Lionheart Trust T20 day featuring both Leicestershire Men and Women in a thrilling Friday double-header.
The project is also set to see Lionheart’s students play an integral role in the Foxes’ future, with a trust-wide project tasking all 14 schools with designing Leicestershire’s 2025 T20 Blast shirt.
The final five designs will be showcased during the Lionheart Trust-themed T20 day, where the power will then be handed over to the Foxes fans to select their favourite creation.
Alongside creative and matchday experiences at Uptonsteel County Ground, the multi-faceted partnership will also see Leicestershire’s professional coaches deliver sessions at Martin High throughout the Spring term, with Leicestershire Men’s all-rounders Ben Mike and Tom Scriven, alongside Leicestershire Women’s bowler Aimee Colquhoun, leading January’s launch session.
Discussing the partnership, Leicestershire CCC CEO Sean Jarvis said:
“Teaming up with Lionheart is a massive game-changer for the Club. I see great initiatives across the country, but it’s amazing to create what we believe to be an industry-leading project at Leicestershire."
“Grassroots cricket is incredibly important to us, so it’s brilliant to see our players out in the community helping students fall in love with cricket. Creating this link will grow vital support for both the Club and the game, and hopefully inspire a new generation of Leicestershire supporters.”
Neil Lewis, Head of Enterprise at Lionheart Educational Trust, said: “Our partnership with Leicestershire County Cricket Club supports Lionheart's young people to experience all-important holistic opportunities, in addition to their academic studies."
“We’re pleased that, as well as the resilience and teamwork skills gained through cricket coaching opportunities, our partnership also goes beyond the game including fantastic matchday experiences and the exclusive opportunity to design the Club's T20 kit for 2025.”