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Rathbones Launches Brand Campaign, ‘Invest Well. Live Well.’



Rathbones, one of the UK’s leading wealth and asset management groups, launches its first major brand campaign.


Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s lives.


Rathbones’ purpose – to help more people invest their money well, so they can live well – was developed as part of a major rebrand after its successful combination with Investec Wealth and Investment (IW&I). Rathbones’ enhanced scale and clear and consistent ambition positions it well to realise its ambition of becoming “the best wealth manager in the UK, by far”.


The new campaign, which includes Rathbones’ first TV advert, is designed to support greater confidence in investing and focusses on real-life outcomes that matter to people as they plan for the future. Its launch comes as the Government seeks to highlight the importance of investing to long-term financial wellbeing and the benefits to the national economy.


The ‘Invest well. Live well.’ campaign features at its heart the Rathbones compass, a central brand asset that represents direction, perspective and long term thinking. It captures the firm’s belief that successful investing is not about short term reactions, but about providing steady guidance through life’s emotional and financial milestones — helping clients make informed decisions with confidence.


Simonetta Rigo, Chief Client Officer at Rathbones, said:

"Invest well. Live well.’ is a clear expression of our long term approach. At Rathbones, we believe good investing is about clarity, confidence and perspective — helping people make better decisions over time so they can focus on living. This campaign brings that philosophy to life in a way that feels human, positive and grounded in real outcomes.”

Rather than focusing on market movements or financial jargon, the campaign shows how professional wealth management can support people in planning for the future in a way that feels personal, accessible and grounded in real lives. The creative centres on empowerment and reassurance, demonstrating how thoughtful, long term advice can reduce uncertainty and help people focus on living well.


Effectiveness testing indicates the campaign, delivered in partnership with BBD Perfect Storm and media agency Medialab Group, resonates strongly with its intended audience. Independent research by leading market researcher System1 awarded the campaign a 5.9 star rating (out of 6) among high net worth audiences, significantly ahead of category norms, alongside a Spike Rating of 1.45, pointing to strong short term commercial potential. Supporting eye tracking research also showed high levels of attention and engagement.


Simonetta Rigo continued:

“What sets this campaign apart is the strength of the results as much as the creative idea behind it. The exceptional scores from System1, combined with strong attention and engagement metrics, show that it’s landing with real impact, both emotionally and commercially. In a category where it’s rare to achieve both long-term brand building and short-term effectiveness, these results demonstrate that we’re doing exactly that. It reinforces our belief that when you focus on helping people truly live well, stronger business outcomes naturally follow.”

The campaign is led by a 30 second hero film, while the ‘Invest well. Live well.’ platform is supported by a series of line extensions, including ‘Relax well’, ‘Retire well’ and ‘Sleep well’, reinforcing Rathbones’ role in helping clients plan and invest in a way that is right for them, at every stage of life.


The campaign launches across TV and streaming, digital, social, display advertising and radio, with initial activity running across London and the South East.

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Furniture Village has been awarded a top 5 place in the ‘UK’s Best Large Companies to

Work For’ category.


Britain’s largest independent furniture retailer, Furniture Village, is proud to announce a total of three award wins at The Best Companies Awards 2023, including #4 in the ‘UK’s Best Large Companies to Work For.’ The ceremony was a black-tie event held in Battersea, London, on 2nd November 2023.


Furniture Village also won the ‘Best Companies Special Award’ as the ‘Best Improver 2023’ and #1 in the ‘South West’s Best Company to Work For’ category.


Last month, the family business received a 3-star accreditation in the Best Companies survey, a rating which reflects ‘world class’ levels of workplace engagement. When surveyed, 91% of Furniture Village employees agreed with the statement, ‘I love working for this organisation’ and 93% of those surveyed agreed with the statement ‘I am inspired by the people leading this organisation.’


Furniture Village first entered the Best Companies Survey in 2021, achieving a 1-star

accreditation, which recognised Furniture Village as a ‘very good’ place to work. The company has continued to strive to improve this which led to the retailer achieving a 2-star accreditation in 2022, which recognised it as an ‘outstanding’ place to work.


Committed to creating the best workplace for staff, Furniture Village continues to provide the best in-industry training and development programmes, as well as a family partnership profitsharing scheme. This resulted in the business achieving a 3-star ‘world class’ accreditation in 2023.


Charlie Harrison, Managing Director of Furniture Village says, “We are delighted that Furniture Village has won three awards at the Best Companies Awards 2023 and has achieved the 3-star ‘world-class’ Best Companies accreditation. We were especially pleased to be recognised as one of the UK’s best large companies to work for. A combination of our unique people culture and ethos is what makes us all proud to be a part of Furniture Village’s ‘World Class Family Business.'"


He added, “We cannot thank our staff members enough for their continued dedication to the business. We look forward to the future as we continue to learn, grow and achieve together.”


‘The Best Companies to Work For Lists’ have been measuring, improving and recognising great workplace engagement since 2001.


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