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New Head Of Partnerships At Reward Funding



Reward Funding has further strengthened its UK growth plans by appointing Adrian Stalley as its first head of partnerships.


In the newly created role, Adrian will drive forward the alternative lender’s sales and marketing strategy at a national level, by working closely with the regional directors and business development teams across its six UK offices.


Adrian will also be focused on expanding Reward’s extensive network of introducers and commercial finance brokers, to ensure its overall sales strategy is closely aligned with its wider business growth aims.


Adrian’s career spans over 30 years working in senior director and management roles in sectors ranging from telecoms and utilities to insurance and property. In the last six years he has focused on growing strategic partnerships and driving national business development opportunities in the commercial finance space.


Adrian Stalley, head of partnerships for Reward Funding, commented:

“With Reward having recently unveiled its new brand identity and strategic direction, it feels like the perfect time to be part of its continued growth success across the UK. I feel we’re really at the forefront of the lending market and filling the void left by traditional funders, by helping ambitious entrepreneurs and businesses thrive across so many sectors."

“I’m looking forward to collaborating with the teams across our six offices, exploring new business development opportunities and channels, and as an ambassador of the business to further help expand our national network of introducers.”


Adrian will be working alongside Sharon Ellis, Reward’s strategy and programme director, who added:

“The appointment of Adrian and the wealth of sector experience and strategic insight he brings to the business, really illustrates the scale of our growth ambitions across the UK moving forwards. I know our regional directors and business development teams are really excited and energised by his arrival and are looking forward to working with him to further bolster our market presence.”

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Recruitment budgets are not expected to grow in line with the economic landscape, putting employers on the back foot with 2025 recruitment plans. That’s according to data from resourcing transformation expert, Omni RMS, and the CIPD, the professional body for HR and people development.


The latest edition of the Resourcing and talent planning report revealed that just under a third (32%) of private sector organisations expect an increase in recruitment budgets for 2024 – 25. With business and employment costs set to surge – particularly with the announcement of NICS increases in the Chancellor’s Budget – hiring budgets need to be reviewed urgently.


According to Omni RMS, this is more pertinent given the growing skills gaps. The report revealed that more than two thirds (69%) of employers in the UK feel that competition for well qualified talent has increased over the last year. A further 56% indicated that talent is more difficult to retain.


Louise Shaw, Managing Director at Omni RMS commented:

“Business costs are, broadly speaking, increasing in line with the economic climate and the growing costs of living. But the area that is likely to see greatest pressure on budgets and workload – namely talent acquisition and retention – is seemingly being ignored in 2025 investment plans.”

“People are typically the largest cost for an organisation, but they are also their greatest asset. Even without the skills shortages that are prevalent across all remits, HR and recruitment budgets aren’t increasing at a rate we would expect. When you add to this the difficulties around attraction and retention, organisations are heading into the New Year already on the back foot from a talent attraction point of view. Using tools like Omni’s true cost of hiring and retention calculator, allows organisations to rethink how the can optimise budgets and gain greater value from the right investments.”


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