New Head Of Partnerships At Reward Funding

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Reward Funding has further strengthened its UK growth plans by appointing Adrian Stalley as its first head of partnerships.

In the newly created role, Adrian will drive forward the alternative lender’s sales and marketing strategy at a national level, by working closely with the regional directors and business development teams across its six UK offices.

Adrian will also be focused on expanding Reward’s extensive network of introducers and commercial finance brokers, to ensure its overall sales strategy is closely aligned with its wider business growth aims.

Adrian’s career spans over 30 years working in senior director and management roles in sectors ranging from telecoms and utilities to insurance and property. In the last six years he has focused on growing strategic partnerships and driving national business development opportunities in the commercial finance space.

Adrian Stalley, head of partnerships for Reward Funding, commented:

“With Reward having recently unveiled its new brand identity and strategic direction, it feels like the perfect time to be part of its continued growth success across the UK. I feel we’re really at the forefront of the lending market and filling the void left by traditional funders, by helping ambitious entrepreneurs and businesses thrive across so many sectors."

“I’m looking forward to collaborating with the teams across our six offices, exploring new business development opportunities and channels, and as an ambassador of the business to further help expand our national network of introducers.”

Adrian will be working alongside Sharon Ellis, Reward’s strategy and programme director, who added:

“The appointment of Adrian and the wealth of sector experience and strategic insight he brings to the business, really illustrates the scale of our growth ambitions across the UK moving forwards. I know our regional directors and business development teams are really excited and energised by his arrival and are looking forward to working with him to further bolster our market presence.”

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Aldi, the UK’s fourth-largest supermarket, is set to invest around £650 million across Britain in 2025.  

This includes the development of new stores in Fulham Broadway in London, Billericay in Essex, and Cheadle in Stoke-on-Trent, with the supermarket targeting around 30 new store openings in total in 2025.

This forms part of Aldi’s package of annual investment to accelerate its expansion across Britain’s towns and cities.

The rate of investment in 2025 continues from an equally busy new store opening programme in 2024 with Aldi opening in new locations such as Totton in Hampshire, Cribbs Causeway in Bristol and Pwllheli in Gwynedd in recent weeks.

Giles Hurley, Chief Executive Officer, Aldi UK and Ireland, said: “At Aldi, our unwavering commitment has always been to provide Britain with the best value groceries. The demand for our unbeatable prices is now at an all-time high, which gives us the confidence to continue investing in Britain to provide greater access to our award-winning products at the lowest prices."

“We recognise that there are still areas without an Aldi store, so our expansion plans for 2025 are designed to address some of these gaps as we work towards our long-term goal of 1,500 UK stores.”

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New Head Of Partnerships At Reward Funding

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